CREATIVE ADVENTURES

I consider the original LEGO Ideas Logo a masterpiece. The four-brick animation becoming a lit light bulb is simple and brilliant. I think each new LEGO project offers a great journey for the builder. While we challenge ourselves to create the best model, we imagine the battles, the life on board, the space adventures to every castle, ship or spaceship that we built. From the union of the lit light bulb that represents the idea, with the air balloon that represents the journey of creation, this LEGO Ideas Logo came up. An air balloon in the form of a lit light bulb: for each new idea, a new history, a new journey. Because building LEGO is not just fun or challenging; it's a great adventure!