R/C Tower of Ideas

Not just a logo: A functional Remote-Controlled Tower of Ideas! Over 1m tall and just as crazy as it sounds—'cause the best ideas always are!

Ideas start small, then run as wild as you let them. This one started from trying to match the existing logo as simply and accurate as possible and making it readable from any angle.

It represents the experimentation that leads to creativity. What if I make a tower? And if I add wheels? Well, do it and see what happens!

I wanted to embody the spirit of Ideas in every detail:

• They keep changing (4 levels, each a different theme)
• They grow as tall as you let them (Tower)
• They are in motion (Wheels)
• They move on their own and go unexpected places (R/C)

The most important thing I want to convey is “fun”. LEGO is a toy for kids and adults to have fun. That's why at the base there is a kid on one end, and an elderly couple on the other. 

This logo was fun to build and it is fun to watch! You can see a video of it in action in: " target="_blank" rel="noopener noreferrer nofollow">