15 Years of LEGO Ideas Celebration Logo

To celebrate 15 years of LEGO Ideas, I created a 6-sided cube, made of layers representing 5 core principals that make the Ideas community so special. 

The 1st layer represents craftsmanship. Like Ole Kirk Christiansen’s original wooden toys, each LEGO Ideas set is a masterful blend of form and function.

The 2nd layer represents virtue. Like the classic Legoland castle, created in yellow bricks to discourage building tanks, LEGO Ideas has continued the tradition of creating sets appropriate for all ages.

The 3rd layer represents ingenuity. The stud and tube principle was the first of many revolutionary advances created by the LEGO group, and carried on in the core of every Ideas set.

The 4th layer represents imagination. Like the minifig, Ideas sets continue to provide infinite playability, well after each set is built.

The 5th layer represents community. The mutual support of AFOLs around the world has inspired many of the most iconic LEGO sets over the past 15 years.