The Magical Tree of Ideas

To me, LEGO Ideas means being part of a great community dedicated to something big, imaginative and wonderful. We are like tiny garden gnomes caring for a magical tree of ideas that has thrived for over 15 years.

From a humble seed, the LEGO Ideas tree has grown and grown, yielding brilliant ideas all year long. Its lightbulb fruits contain simmering ideas waiting to be harvested. However, the ideas require care and love to grow! That’s where the gnomes play a crucial role. They tend to the roots by sprinkling cheering powder, play enchanted music to infuse passion into the tree, and carry the bright ideas into oversized (human-sized) wheelbarrows, ready to spread joy and creativity far and wide. And when the gnomes are not busy gardening, they love to relax and play!