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LEGO Ideas

Winners announced

Celebrate the wonder of STEM!

Science, Technology, Engineering and Math! All four of these fields demand innovation, creativity and problem solving. We think that designing the next LEGO Ideas x Target set will also demand these three skills! 

And that’s exactly what is up for grabs in this Challenge, the chance at becoming the next LEGO Ideas Fan Designer; by designing a model celebrating STEM. 

Your submission should celebrate at least one of the STEM themes but can feature more than one. Or all four! 

To get the ball rolling, here are some inspirational suggestions and ideas for each area of STEM:

  • Science – Not just experiments and research. Biology, Chemistry, and Physics! The animal kingdom, and the solar system all make up different areas of science. 
  • Technology – The wheel is technology! Although thousands of years old, this topic doesn’t have to be futuristic. 
  • Engineering – Although we see engineering as buildings and engines, what about movement? A clever purpose for something. 
  • Math – Something we all use every day, it fuels all other areas of STEM. But could it inspire a winning model from you?

Your submissions should: 

  • Not have any IP references. This includes references of people in the STEM fields. 
  • Your submission must be entirely new creations. Current or expired Product Ideas will not be accepted. 
  • Use between 50 and 1,000 LEGO elements in size approximately. At our discretion, we will reject any submissions that we believe to be under or over this brick limit. 

A judging panel consisting of members of the LEGO Ideas Review Board and representatives from Target will select all the entries that participate in the Fan Vote. 

Just like the ‘What does family mean to you?’ challenge, all entries that reach the Fan Vote phase could be a new LEGO Ideas Product! 

For full details on what the judges are looking for, see the ‘Judging’ section of this challenge page. 

A maximum of five (5) entries will be part of the fan vote following the judging process. 

 

What if my design is selected?

The selected Fan Designer will be compensated as outlined in the Product Idea Guidelines and Terms of Service. Specifically, they will receive the following:

  • 1% of the total net sales of the product  
  • 10 complimentary copies of your LEGO Ideas set 
  • Credit and bio in set materials as the LEGO Ideas Fan Designer 

ENTRY DEADLINE: Submit your entry no later than the 19th of October 2023 at 6:00 a.m. EST. If you’re not sure what time zone you’re in, here’s a time zone converter.  

 

Overview

How it Works

The challenge will consist of 4 phases:  

  1. Submission Phase - Build and submit your entry before the 19th of October 2023 at 6:00 a.m. EST. We recommend submitting your entry 2-3 days before the deadline in the event we have to return it to you for changes. 
  2. Judging Phase - Our judges review the entries between October 20th 2023 and November 2nd 2023 and choose the entries for a fan vote. 
  3. Fan Vote Phase - The fan vote will determine the Product Idea Prize Winner and will run from November 2nd 2023 to November 12th 2023.
  4. Model Selection Announcement - We share the winner and who the next Fan Designer is here on LEGO Ideas no later than March 1st 2024!

How to submit your design:

  1. Submissions may be in either physical bricks or by using a digital building tool such as BrickLink Studio. You’re welcome to use image editing tools, such as Photoshop, to enhance your photos/presentation.
  2. Take up to five photos of your creation and submit them to the LEGO® IDEAS™ platform. Make sure to show off all angles and any features or functions of your creation. 
  3. Please submit your photos in as high a resolution as possible so that we can see all the details clearly. If possible, the shortest edge should be at least 1080 pixels.
  4. Add a title and short description.
  5. Upload your submission using the Submit Entry button on this page. 

Submission Rules:

This challenge will follow the LEGO Ideas Product Ideas Guidelines with minor exceptions or additions to these.  

Therefore, make sure you read our Product Ideas guidelines thoroughly to make sure your entry can be approved and is eligible for the challenge and review. 

Additions or exceptions to the Product Idea guidelines:  

  • Submissions must be between 50 and 1,000 LEGO elements in size approximately. At our discretion, we will reject any submissions that we believe to be under or over this brick limit. 
  • Please bear in mind that using Minifigures that will require new molds, will reduce your chances during the judging phase. 
  • Entries must be new creations and not previously posted online or submitted to any other challenge.
  • You are allowed to use any official LEGO element (LEGO System, LEGO DUPLO, LEGO TECHNIC/Constraction) in your entry. The LEGO elements must be genuine (not cut, glued, or otherwise modified). Please be aware that using very old elements that may not exist anymore, and which are crucial to your model, may reduce the chance of your model’s potentials success in becoming an official LEGO Ideas set as the element moulds may not exist anymore. 

Submission Quality Standards

  • You may submit digital images of your design using BrickLink’s Studio, which is free of charge to download. You are also welcome to create digital submissions using third-party LEGO CAD software. 
  • You may use photo editing software, such as Photoshop, to enhance your presentation.
  • Submissions containing photos that are too dark or blurry will not be approved. To ensure easy judging of your design, we recommend taking pictures on a neutral background free from background clutter, with your model well framed. 
  • Please do not include people or limbs in pictures you submit. Photos containing such will be removed. 
  • Please do not overlay any text or logos onto your submitted images.
     

House Rules

  • Submissions containing defamatory or degrading elements will not be eligible and will be rejected. 
  • Any cheating or harassment of other participants will result in disqualification and/or rejection of a submission, and/or removal from the LEGO® IDEAS™ platform.  
  • Your submission and comments on submissions must follow the complete LEGO® IDEAS™ House Rules. 
     

Submission Requirements 

In order to get your submission approved, your submission must include the following: 

  • A title* 
  • Photos of your build 
  • Your photos and video should be in a: 1:1 aspect ratio/format. Photos and videos that are taller than they are wide will not be accepted. 
  • A description* 
  • Entries may have tags, if you wish. 

* - Submissions should have correct capitalization and not have any spelling mistakes. 
 

Judging

A panel of judges consisting of members of the LEGO Ideas review board and Target will select 5 entries that will participate in the fan vote. 

Entries may not have any IP references. 

Judging for the Fan Vote will be based on:

  • Overall coolness and originality: 25%  
  • Most inspired details: 25%  
  • Relevance to challenge theme: 25%  
  • Best use of LEGO elements: 25%  

 

The Fine Print

  • You must be at least 13 years of age to participate and submit a design. 
  • You may submit multiple models for consideration, but only one submission per person will be considered when the designs are chosen for the Fan Vote phase. This means no single person will have more than one design submission in the Fan Vote phase.  
  • At the point an entry is selected to be turned into a LEGO Ideas set, the winning fan will be contacted in advance of the public winner announcement via their email address associated with their LEGO Ideas account. They will need to fill out a necessary non-disclosure agreement and copyright assignment agreement documentation. 
  • Active participation by way of submissions of any kind is not open to residents of Iran, North Korea, Myanmar/Burma, Zimbabwe, Sudan, Syria, Belarus, Russia or any other country which is subjected to sanctions, for as long as such sanctions remain in place, or where otherwise prohibited or restricted by law. Submissions by residents of Russia will be rejected.
  • Any submissions which feature AI-generated content, will not be accepted and entries containing AI content will be disqualified.
  • This challenge is offered, organized and run solely by the LEGO Group. Participants should direct all queries and matters relating to the challenge to LEGO Ideas. 

 

Prizes

The winning fan will be compensated as a Product Idea prize winner as outlined in the Product Idea guidelines and Terms of Service. Meaning they will receive the following:  

  • 1% of the total net sales of the product  
  • 10 complimentary copies of your final LEGO Ideas set 
  • Credit and bio in set materials as the LEGO Ideas Fan Designer 

Entries that are selected to participate in the Fan Vote will receive the following: 

  • 21343 - The Viking Village
  • 21342 – The Insect Collection
  • 21340 – Tales of the Space Age

 

Frequently Asked Questions

For more information, see the Challenges FAQ.