Powered On

Given the concept of the ideas theme, the usual LEGO construction workers went to work and did just that. The letters of the logo are created in a somewhat industrual style that even though they are not the prettiest, it does get the job done, just like the workers! Each letter is connected to one another, starting from the S, then the A, then E, then D, and finally ending to power on the giant bulb at the top of the lower case I. In essence, working together is prominent in this logo, where the letters work together to power on the bulb and the workers work together to finish engineering (or building) the IDEAS logo.