The infinity of Lego (2)

The logo I created for the Lego Ideas mainly contains two meanings.

First of all, the Mobius strip shape which first stands out from the logo reflects the infinity of Lego.

This infinity represents the extensive world of work that logo enables to create and the immeasurable brand value of Lego.

Secondly, the meaning is implied in the colour of the logo.

Yellow was used to express fairness that Lego seeks to create by standardising the colour of the heads of the figures to yellow that eliminates the boundaries of race, nationality and culture.

The logo was designed in both two dimensional and three dimensional, and both designs share the same meanings.

Thank you for reading.