What is an Idea?

Ideas are born to all, both men and women alike. It is not the idea itself that sets us apart, but what we choose to do with it; the journey we allow it to take us on. If we commit, ideas can evolve and take us to places we could have only dreamt of in our wildest dreams.

Lego is one idea that has touched the lives of billions by creating a community that encourages individuality and ingenuity, all while capturing our imagination and allowing us to implement our ideas into material form.

The logo:

I: This model is near to my heart as it is a tiny representation of the first model I entered on the Lego Ideas page; the Oriental Buffet.

D: This D is just a small piece of one of the most famous signs in America (hint: it's located in California).

E: Utilizing a cross section of a double-decker bridge, this model is perfectly suited as an E.

A: Ideas are the birthplace of civilizations, and the Roman Empire is no exception.

S: Let your ideas blast off and take you to new and exciting places!