Symbolic Ideas

The Symbolic Ideas LEGO Ideas Logo depicts different aspects of LEGO creativity. Each letter is symbolic: the ‘I’ is the classic sign for an idea – a light bulb; the ‘D’ symbolises models built from scratch, hence the minifigure is carving the ‘D’ from a rock; the ‘E’ is made up of the LEGO Creator Expert sign, showing LEGO ideas are all expert; the ‘A’ is a LEGO brick flying out of this world, symbolising that LEGO bricks are awesome and out of this world, but also expressing the world-wide love of LEGO; and the ‘S’ is a complicated mechanism showing how complicated but amazing LEGO is.