Typography

For this ideas logo I made u custom typeface that is built entirely from two different types of Lego bricks; a 1x1 plate and a 1x1 1/4 circle tile. In order to have the text not just floating in space, I put it on a slab in which the rounded corners of the 1/4 tiles are repeated.

Because ideas are conceived in the head, a minifigure head acts as the dot on the “i”.