Today's Ideas, Tomorrow's Creations

Every creation was once an idea. It started as fragments, snippets, shards of what it would eventually become. The best ideas are shaped and formed over time- tinkered, and rearranged until they fit perfectly to their ultimate potential. Lego Ideas is a collection of shards, snippets, and fragments of great potential- realized and shared. It represents the variety and diversity of this world and many others, recreated in perfect plastic form. This Lego Ideas logo was created to convey the vastness of potential while simultaniously capturing the essense of miniturization. The ideas of today are the creations of tomorrow.