The Lego Morals

In 1963, Godtfred Kirk Christansen preseted the company his ten Lego product characteristics. Among others, I chose to represent:

'I'- "Quality in every detail," represented by the magnifying the classic logo on a 2x4 brick.

'D'- "Fun for every age," as shown by the grandmother and grandaughter building together.

'E'- "Development, imagination, creativity," with lightbulbs made of minifigure heads.

'A'- "For girls and for boys," has two children defying the traditional stereotypes by the boy playing with a butterfly, and the girl enjoying her cars.

'S'- "The more LEGO, the greater the value," is a man almost finished building the 'S,' clearly making the use of his collection.

Lego Ideas and any other product comply to these morals, making this an appropriate interpretation of the logo.