An Out of This World Quality!

As I was thinking about a concept for the poster, I thought about Ferrari's tag line "Only those who dare, truly live", and of the premium quality of Lego sets.

I like art, but many things I make quickly go into the bin. I buy some toys for my son, that also quickly break and go into the bin. But not so with Lego. It lets us express the artist within, and what we make lasts.

So, combining the quality of Lego and the true living of Ferrari, I pictured a scene made with paper, and a daring Lego Ferrari zooming out of that paper thin world, showing that superior quality Lego and Ferrari have to offer in a mundane world.

I hope this scene captures that premium quality LEGO and Ferrari have to offer!