Built to Be Wild
With this poster I want to represent the nature for which this car was conceived. Mustang in fact, as everyone knows, is the name of the wild breed of American horse. Not everyone knows, however, that the logo was challenged because the horse ran clockwise, unlike the racecourses where the horses run in a counterclockwise direction. The creators objected by stating that the Mustang is a wild horse, without rules or impositions. That's why I represented this iconic car on a desert road with the slogan "built to be wild".
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