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Behold the inner workings of the LEGO Ideas Factory, an imaginative scene where an old-fashioned factory is transformed into a futuristic hub of inspiration!

The assembly line symbolize the years of LEGO Ideas' existence. Lightbulbs, representing YOUR ideas, gracefully move along the path of 5 while being assembled by robotic arms – the users. Each robotic arm boasts seven degrees of freedom for limitless poses. Lightbulbs come in a myriad of shapes and sizes to show different degrees of creativeness and uniqueness. These featuers allow for a lot of playability.

The lightbulbs are uploaded into a funnel – a metaphor for the community’s support and voting system. Most ideas don’t meet the necessary support, and are recycled for future inspiration and use. Only the brightest ideas move on to the next step, where the LEGO Ideas Team inspect and review the creation. If approved, the idea is shipped to the real LEGO factory to be transformed into a new LEGO set - ready for the shelves!